Supporting the environmental transition of the construction sector

We facilitate the Go-to-Market of Innovative and Sustainable products and services in the construction industry

Concretely, through our support and industry expertise, we bring on board both internal teams and all market targets for a successful adoption.

Our CSR communication expertise

Supporting you in building a pragmatic, committed and transparent communication strategy with your stakeholders.

WHO ARE WE?

We share one conviction: there will be no successful ecological transition in the construction industry without an adapted marketing strategy and full buy-in from internal teams.

We bring our expertise in construction, CSR and communication to support the environmental transition of companies: through tailor-made offers co-built with leaders and internal teams, we facilitate the shift to sustainable construction for all companies, from start-ups to large groups, from materials to works.

We help them communicate on their concrete progress with full transparency and benefit from the market advantages of their new image.

Contact us

THE FOUNDERS

FRÉDÉRIC BENHAIM​

10 years of general management of communication and digital marketing agencies in 4 countries 5 years of consulting in B2C and B2B for companies in the construction industry Board member of the European green economy federation 4 years of teaching CSR to various audiences

KATIA NATAF

25 years of experience in marketing strategy and communication in companies and agencies, including 20 in the construction sector and materials industry Strong sector expertise, command of technical subjects and industry terminology Advisor and spokesperson for companies engaged in circular economy and carbon emissions reduction

Find us
on LinkedIn

CONTACT US

110 Espl. du Général de Gaulle - 92400 Courbevoie

T +33 (0)6 60 72 33 39

    Client Missions

    01

    MEETING CONDITIONS AND FORMULATING THEM

    in order to respond to a tender in the construction sector

    DURATION

    Several months with a proposed
    follow-up over 3 years.

    CONTEXT

    The client is a company specializing in new construction and renovation, which believes it has lost public and private tenders due to its lack of communication about its CSR initiatives in its technical response documents for these tenders.

    REQUEST

    Revamp the standard technical response document to create a model applicable and adaptable to all tender responses. Gather real CSR facts and achievements of the company and create one or more dedicated chapters in the new document model.

    Work on both the content and the overall presentation of the technical response documents.

    BECOMEGREEN ACTIONS

    • Collection of existing CSR data from the company through regional focus groups and from various departments, with minimal mobilization of internal teams.
    • Clear formulation and presentation of the company’s CSR status in the form of texts and infographics across several deliverables, including the technical response document for tenders.
    • Definition of CSR KPIs to ensure monitoring and to highlight progress milestones across different media (CSR chapter in technical documents, LinkedIn posts, website, dedicated annual report, etc.).
    • Recommendations for new actions to implement alone or with suppliers, partners, or subcontractors through stakeholder mapping of the company.

    CLIENT MISSIONS

    02

    Supporting the environmental transition

    of a large SME in
    the building secuilding sec

    Context

    The client is a company in the construction sector specializing in building envelope works.

    The evolution of its strategy is increasingly driving it toward decarbonized and sustainable offerings, with acquisitions and new services currently in development.

    REQUEST

    Evolve the company’s image in line with its new environmental direction. Revisit the logo, graphic charter, messaging and website to better reflect the current reality of the offering and rapidly evolving expertise. Ensure team buy-in for these changes.

    BECOMEGREEN ACTIONS
    • Consultation of teams through video focus groups to measure their buy-in to the changes and gather their suggestions to facilitate the transition
    • Presentation of internal findings to management and comparison with our marketing recommendations
    • Co-construction of a new identity with the leadership team
    • Production of all materials and implementation of all necessary marketing tools.

    MISSION CLIENT

    03

    Action strategy and content creation for the adoption of a sustainable approach

    for a large construction group

    DURATION

    Long-term follow-up.

    CONTEXTE

    The client is a major player in the construction sector. A remarkable environmental initiative was launched in 2019 to decarbonize part of its activity. Internally, the approach is beginning to be adopted, but the uptake is not fast enough given the objectives set by Management. Customers are not sufficiently informed of these new possibilities, and communicating on this topic in a clear, non-technical way is no easy task.

    REQUEST

    Accelerate adoption and remove barriers across the entire group. Master the technical subjects and communicate them as effectively as possible to the various internal and external audiences.

    BECOMEGREEN ACTIONS

    Gathering of existing materials and actions undertaken, and creation of comprehensive, solid and educational technical content to promote the initiative both internally and externally.

    Content for the dedicated website, press relations tailored to this innovative subject, design and organization of internal events, creation of communication materials with educational and precise content. Recommendations on an action plan and steering.

    MISSION CLIENT

    04

    Pitch and Equity Story for a Construction Industry Start-up

    How to talk about your start-up or scale-up to sophisticated investors?

    Obviously, you must go through the obligatory exercise of presenting the numbers:

    • The key value drivers
    • Market trends and your projections for that market

    But above all, potential investors want to hear your story and get a sense of your personality or personalities, to determine whether they will place their trust in you.

    In this difficult and so decisive exercise for your future, we help start-ups and scale-ups formalize their long-term ambitions and the path to achieve them, while highlighting all their assets to get there.

    We base our arguments on facts, so that investors can make an informed, evidence-based decision, and we present them in an attractive and clear way, easy to understand at a glance!

    For two of our start-up clients in the industrial and construction sectors, we support their presentations and spoken pitches, and we coach the founders on:

    1. Market dynamics, trends, clear data, growth assumptions and competitive landscape
    2. Pitch of the company’s proposition, key milestones, trajectory
    3. Company achievements: awards and recognition
    4. Strategy, key strengths to challenge the market
    5. Financial statements, long-term objectives and probable scenarios.

    We tailor the messaging to the various audiences our clients address, both in terms of content and presentation. Professional support can truly make all the difference.

    Client Missions

    05

    Successfully launching new sustainable offers commercially

    in the Building sector, both internally and externally, in a large multiregional SME

    Context

    The client is a large SME in the construction sector that is at a turning point in the evolution of its offerings and solutions.

    This evolution has not yet been fully adopted internally across all regions and is not necessarily well understood. Externally, customers do not yet perceive this evolution due to a lack of clarity and consistency in the sales messaging.

    REQUEST

    Accelerate internal adoption and convince externally

    BECOMEGREEN ACTIONS

    After an audit of the various regions and a competitive benchmark, our teams facilitated workshops with panels of sales representatives, technicians, and regional managers in order to gather their opinions and knowledge on the recent environmental developments within their company. Through the active participation of the teams, our teams were able to instill a desire to adopt these new solutions and present them to clients.

    We provided the tools requested internally to better sell these solutions, and we promoted these offerings externally through the creation of highlighted project references, high-quality photos, and the evolution of the website. All of our actions simplified our client’s day-to-day operations, reduced their workload, and accelerated both adoption and sales.